How to Better Identify Your Target Audience

The key to a successful marketing campaign is a very clear picture on who your target audience is. When you know that, then you can tailor your marketing content and message to target that demographic directly. Without that knowledge, you are merely stabbing in the dark. For those who are struggling to determine who their real target audience is, below are some tips to help.

1. Employ Professional Assistance

To start, if you really want the best results, then it’s best to invest in professional assistance, and a consumer insights platform can help. These platforms will first of all provide you with the best-possible data that is most helpful to achieving your marketing aims. On top of that, a professional platform will also provide you with after sales customer assistance to help you both understand and use this data better.

Perhaps the most important advantage of this kind of investment in a pro marketing and customer insight platform is that it takes the stress out of the marketing side of your business. In the early days of a startup, marketing can feel like the fun side of the work, but as your client list grows and your focus has to shift once again to your core services, you have less and less time to spend on marketing, and it can start to slip. The pros will help keep your marketing efforts on track.

2. Get into Google Analytics

If you don’t have the capital to invest in a professional platform just yet, then you can at least begin to understand your target audience by understanding Google Analytics. The platform remains one of the best free methods to gain customer insight and data. Learn everything you can about the platform and how to read and interpret that data. Doing so will help you then know how best to take action to boost those key metrics and reach your target audience more effectively.

3. Survey Your Customers

One place that many business operators forget to look is right under their own noses. If you already have a handful of clients, then why not create a customer survey to try and learn more about them? It’s only a small sample, but if those clients have found you, then you might well be sitting on a fantastic sample of what is your ideal target market. Create a comprehensive survey that finds out where they are, who they are, what they do, and more.

4. Target Specific Niches

For some, identifying their target market is challenging because they offer a product or service that has great appeal to great swathes of the market including many different demographics. If that becomes too challenging from a marketing perspective, then one can try instead focusing their products and services on certain niches. When you’re working to serve a smaller niche, you can have a clearer idea on your target audience. For instance, if you have a business that sells flower arrangements, then you might target a certain niche that suits where you are such as weddings or funerals. If you do, then your target audience instantly becomes much clearer.

5. Study Your Competition

Finally, it can’t be denied that studying what your close competition is doing is a good way of discovering your own target audience. Who do they appear to be speaking to in their own marketing campaigns? How do they direct and word customer communications? These are things you should endeavour to find out if you can. It’s not a question of copying the competition, but rather just trying to gain sufficient insight that you don’t fall needlessly behind!

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Frances Garret