Boosting Foot Traffic: Top Local SEO Tips for Laundromat Owners
As a laundromat owner, local SEO (Search Engine Optimization) is essential to attract nearby customers and increase foot traffic. By optimizing your online presence for local search, you can make it easier for people in your area to find and choose your laundromat. Here are the top local SEO strategies to help boost your business based on marketing agency Spynr.
Optimize Your Google Business Profile
One of the most important local SEO tools is your Google Business Profile (GBP), formerly known as Google My Business. When someone searches for “laundromats near me,” this is what Google uses to display local results.
Start by claiming and verifying your business if you haven’t already. Once you’ve done this, ensure all of your information is accurate, such as your business name, address, phone number, and hours of operation. Consider adding photos of your laundromat’s exterior and interior to give potential customers a better sense of what to expect. This can include pictures of your machines, seating areas, and amenities.
Encourage Customer Reviews
Customer reviews are a key ranking factor for local SEO, and they play an important role in building trust with potential customers. More positive reviews can help your business appear higher in search results.
Encourage your happy customers to leave reviews by placing signs in your laundromat or sending a follow-up email after they’ve used your services. When you receive positive reviews, thank customers for their feedback. If you get a negative review, respond in a polite and professional manner, addressing the concern and offering a solution. Google tends to favor businesses that engage with their customers through reviews.
Use Local Keywords
Optimizing your website with local keywords helps you rank for searches relevant to your business location. When creating content for your website, make sure to include the name of your city or neighborhood. For example, instead of just “laundromat services,” use phrases like “laundromat services in [Your City].”
Creating localized content like blog posts can also improve your visibility. Write about topics such as “The Best Laundry Tips for [Your City] Residents” or “How to Choose the Right Laundromat in [Your Neighborhood].” These kinds of posts help Google connect your services with local searches.
Ensure Consistent NAP Information
NAP stands for Name, Address, and Phone number. It’s crucial that your NAP information is consistent across your website, Google Business Profile, and any other listings such as Yelp or local business directories.
Inconsistent NAP information can confuse search engines and lower your ranking. Regularly audit all online listings to ensure accuracy. If you move or change your phone number, make those updates everywhere as soon as possible.
Make Your Website Mobile-Friendly
A majority of local searches happen on mobile devices, so it’s important that your website is mobile-friendly. A responsive website automatically adjusts to fit the screen of any device, providing a better user experience for people on the go.
Also, ensure your website loads quickly. Potential customers may leave if they have to wait too long for pages to load. Fast loading times and easy-to-navigate menus help keep users on your site, increasing the likelihood that they’ll visit your laundromat.
Wrapping It Up
Boosting foot traffic through local SEO is one of the most cost-effective ways to grow your laundromat business, so follow these tips now.