The Rise of Google My Business as an SEO Tool

You are probably focused on your digital marketing campaign, as most people use the internet when they are looking for products and services they need. You might even be working with a local SEO agency that is helping you control your backyard. But, are you really taking advantage of every tool at your disposal? You need to make sure that you get the most out of your local SEO options, and this includes Google My Business. How can you maximize your profile on this platform, and why is it so important?

Complete Every Section of Your Profile

The first thing you need to do is complete every section of your profile. Yes, there are a lot of sections, and it can take a long time, but you need to fill out every slot. This is critical for providing people with the information they need to find the products and services they need. The more information you share with your visitors, the better the chance of them visiting your website and making a purchase. This information is also important for search engines.  Search engines need to display the most relevant results to their users. The more information you give them, the better your chances of landing in the coveted Google 3 Pack.

Pay Attention to the Images

Next, you need to pay attention to your images. You need to upload high quality images to your website so that users can figure out the products and services you offer. Most people do not like to read a wall of text, but if you have good images, this might be all you need to convince people to make a purchase. You may want to compress the images so they load faster. This may reduce your bounce rate.

Respond To Your Reviews

Lastly, you need to make sure you respond to your reviews. Yes, positive reviews are important for helping you improve your rear hand results rankings, but you also need to show Google that you are willing to interact with your reviewers. This could help you increase your rankings. You also need to respond to your reviews to share your users that you are listening to what they have to say. Even if someone leaves a negative review, show that user that you care about their experience. If you show a willingness to make changes, they may come back for another purchase in the future anyway.

Work With a Professional Team

These are a few of the most important steps you need to keep in mind if you want to get the most out of Google My Business. This is a powerful local SEO tool that can help you increase your online visibility and drive more traffic to your website. There is a lot you need to think about, so you might want to partner with a professional team that can help you manage your profile. This can help you maximize your traffic and boost your conversion rate.

Author Image
Frances Garret