Without these FIVE basics, investing in digital marketing is baseless
It is undeniable that digital transformation has brought profound changes to marketing. Access to new technologies has triggered different behaviors and changed the way people deal with brands. Customers have gained more voice and power, which has changed the way they relate to companies. Traditional marketing is no longer enough to attract the digital audience. More than thinking about an innovative action, marketers need solutions that generate engagement, integrating the different channels through which the customer passes. Interaction Today's digital marketing promotes interaction with customers and prospects. For this, intense planning is required for different means of relationship. For the...