General Tips for Conducting Consumer Research
Consumer research is an important part of the business process. It helps you understand people's behaviors and needs so that you can better serve them. Conducting market research, focus groups, surveys, etc., are all different types of consumer research methods that will help you create a better product or service for your customers. Here are some general tips to keep in mind when conducting consumer research: 1) Be thorough with your questions- these need not be simple yes/no answers either. For example, "Do you like the taste of this product?" is a bad question since it can be answered with...